Oversaw the design and production of all marketing materials, including: branding, identity, collateral, brand identity, and exhibit graphics.
Creative strategy for the Hispanic partnership. Provided branding services for the entire Metropolitan market. the idea of the program includes the coordination of the new York City’s vision, and the creation of the original designs
Creative direction for all retail stores, including: The Ritz-Carlton Hotel, the Ritz Carlton, the Royal Caribbean, and the Ritz-Carlton.
Responsible for creative direction for all brands, including the brand. Partnered with the marketing team to develop a new business strategy.
Provided creative direction to the team of designers, photographers and project managers. Supervise and approve all materials and content.
Led creative team in developing new product strategy. Worked closely with the sales team to develop concepts and ideas.
Senior Art Director
Worked with imt, manufacturing, purchasing, and production to ensure projects were met. Designed and managed all aspects of the art department.
Responsible for design and development of all clients. Worked closely with account executives and clients to achieve desired results.
Developed and implemented new brand identity for retail and wholesale markets. Created and managed all branding and collateral materials.
Worked with account executives to develop budgets, timelines, and project schedules. Manage and maintain all operational and strategic functions.