Caitlin Mackinnon - Senior Art Director Resume Simple
SUMMARY
Creative director with over 20 years of experience in the design, and web design, and marketing. Proven track record of developing and executing a wide range of print, and advertising.
SKILLS
  • management, communications, corporate identity, marketing, newsletters, director, art, integration, data management, creative, content management, pages, print
  • management, marketing, production, direct mail, print production, project management, brand identity, creative, digital marketing, design, kitchen, print, solutions, clients
WORK EXPERIENCES
  • 2017-12-272017-12-27

    Senior Art Director

    Cardinal Dougherty High School

    • Worked with marketing Director to create brand identity for retail and commercial brands, including: web, mobile, outdoor, and online.
    • Responsible for the creation of all marketing communications including: print, web, email, and interactive content management.
    • Created a new marketing strategy that included a direct mail, and communication campaigns for the bank's branches of the US.
    • Managed and mentored a team of copywriters, photographers, and marketing agencies. Developed creative concepts, layouts, and storyboards for client and web campaigns.
    • Designed and developed corporate identity, marketing collateral, and web content for a wide range of products such as: Sears, A/B.
    • Designed and managed the creation of a new retail campaign for a new retail banking program, which included a demonstration of a web-based online, a monthly e-mail newsletter, and a monthly e.
  • 2017-12-272017-12-27

    Partner

    Olathe Northwest High School

    • Created a new look for the kitchen and Bath industry, which included the wall Street Journal, the kitchen and the World, the Cosmopolitan of the Magazine, and the wall Street Journal.
    • Developed creative solutions for marketing, advertising, and marketing collateral. Designed and produced all corporate identity, including logo design, and production.
    • Created brand identity, marketing collateral, direct mail, and print collateral. Designed and maintained all corporate website for the company.
    • Responsible for the marketing and sales of the company and the largest property management system for the new York City.
    • Created and maintained brand identity for clients including: catalogs, brochures, direct mail, and advertisements. Designed and developed new logo and website for the company.
    • Coordinated with sales team to create custom furniture designs for corporate and franchisee marketing campaigns. Created and maintained all company trade show booth for the company's new York City.

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